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Hi there! I can't wait to discover what color will define 2026. What's the scoop?

Prepare yourself, because every year since 1999, Pantone selects a Color of the Year. This choice seeks to represent the current cultural mood—shaping everything from how we feel and what we wear to interior styling. Last year's color was the rich tan "a creamy brown," which came after the subtly inviting "a fuzzy pastel."

The latest choice, though, is particularly baffling. It is "a billowy white," described by a "soft and structural white."

Laurie Pressman, vice-president of the Pantone Color Institute, stated that it is "a pivotal neutral tone … permitting all colors to shine."

Interesting, Cloud Dancer… hold on, just white? Are they joking? Can white truly be considered a proper color?

How does one describe the hue of a cloud? A blank page? Although some consider white as a color, the entire spectrum is essentially a spectrum of light waves. You can find it in a set of colored pencils, so I'd argue the answer is yes.

If Pantone is being provocative is harder to determine. According to their release, Cloud Dancer combines easily with other colors, isn't overstimulating, declares simplicity, and exudes refined calm.

Feedback online, however, has proven more critical. A number of observers have declared Pantone of being completely "out of touch." Trend analyst Mandy Lee described it as "disappointing." Some have even compared it with coded promotion of problematic concepts seen in other media.

Okay, it's to be hoped they're blissfully unaware that now is a sensitive time to be explicitly championing pure white... Anyway, how can a regular person who doesn't follow a runway apply this news in daily life? My kitchen ceiling is my kitchen ceiling white, does that count?

That definitely qualifies. This applies equally to your white headphones, bathtub, or linen sheets.

It's funny you mention fashion shows, as many collections this year have been vibrantly colorful, featuring naturally dyed feathers on the catwalk.

All-white outfits were present, as always, in high-fashion looks—from elegant blouses to sleek suits. Celebrities and public figures have also been spotted in monochromatic white ensembles at major events.

The positive takeaway is: you likely already own something in this "discreet" designated shade. As Pressman, Cloud Dancer "represents a eco-friendlier decision for the eco-conscious," which essentially suggests not having to buy new items at all.

FINALLY, a fashion trend for the inherently lazy. An empty canvas, so to speak. A haven of monochromatic zen amid the noise. Okay, I get it. Will you be creating a monochrome palette for your wardrobe?

Definitely not. Attempting to remove grass stains from a white shirt? I don't need more laundry disasters in 2026.

I do have a pair of now off-white Birkenstocks, and such staples are always in vogue.